Client Overview: Cornerstone.land, a pioneering web3 game selling lands as NFTs, collaborated with Flowpromo to devise and implement a robust marketing strategy. Focused on leveraging display ads, content marketing, and PR, Flowpromo played a key role in the success of Cornerstone.land’s pre-sale, where an impressive 90% of lands were sold.

Challenges:

1. Niche Market Entry: Cornerstone.land aimed to establish itself in the emerging web3 gaming sector, where competition was growing rapidly.
2. NFT Land Sales: Selling virtual lands as NFTs required a unique marketing approach to capture the attention of the target audience.
3. Pre-sale Success: The challenge was not just to generate interest but to ensure a high conversion rate during the pre-sale phase.

Solution: Flowpromo’s Multi-Faceted Marketing Strategy

1. Display Ads Campaign:
   • Flowpromo orchestrated a targeted display ads campaign to reach potential buyers across relevant platforms.
   • Eye-catching visuals and compelling copy were designed to communicate the uniqueness and value of the NFT lands.
2. Content Marketing Excellence:
   • A content marketing strategy was implemented to create engaging content that educated potential buyers about the virtual lands and the immersive gaming experience offered by Cornerstone.land.
   • Blog posts, articles, and visual content were strategically distributed across various channels.
3. Strategic PR Initiatives:
   • Flowpromo curated and executed PR initiatives to secure coverage on influential platforms in the gaming, NFT, and tech industries.
   • Press releases and feature articles highlighted the innovation and potential of Cornerstone.land, generating curiosity among potential buyers.
4. Targeted Audience Engagement:
   • Social media platforms were utilized to engage with the gaming and NFT communities.
   • Community-building initiatives, such as Q&A sessions, sneak peeks, and behind-the-scenes content, fostered a sense of anticipation and excitement.

Results: Cornerstone.land’s Remarkable Pre-sale Success

1. Land Sales Success:
   • Cornerstone.land achieved an exceptional pre-sale success, with 90% of the virtual lands sold.
   • The high conversion rate during the pre-sale phase demonstrated the effectiveness of the marketing strategy in converting interest into sales.
2. Market Visibility and Recognition:
   • The strategic display ads, content marketing, and PR efforts significantly increased Cornerstone.land’s visibility in the web3 gaming and NFT communities.
   • The project gained recognition as an innovative player in the emerging sector.
3. Community Engagement and Anticipation:
   • Social media interactions and community engagement initiatives generated a buzz around Cornerstone.land, creating a community eagerly anticipating the game’s launch.
   • Active participation and positive community feedback further enhanced the project’s reputation.
4. Positive Press Coverage:
   • The PR initiatives secured positive press coverage on prominent platforms, further validating Cornerstone.land’s unique value proposition.
   • Articles and features emphasized the potential for immersive experiences and value creation within the web3 gaming ecosystem.

Conclusion:

Cornerstone.land’s success in selling 90% of its lands during the pre-sale phase is a testament to the effectiveness of Flowpromo’s multi-faceted marketing strategy. By combining targeted display ads, engaging content marketing, and strategic PR initiatives, Cornerstone.land not only captured the attention of its niche audience but also achieved impressive conversion rates. This case study highlights the power of a well-crafted marketing approach in driving success and adoption in the evolving landscape of web3 gaming and NFTs.